4 min read·May 17, 2026
How Fashion AI Reduces Returns (Real Numbers 2024-26)
Fashion returns cost industry $890B/year (NRF 2024).
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ProductBase return rates
• Apparel: 30-40% • Shoes: 25-35% • Glasses: 15-25% • Jewelry: 10-15%
With AI try-on
• Apparel: -20-40% • Shoes: -40-50% • Glasses: -50-60% (most impact) • Jewelry: -20-30%
Why
Fit anxiety is the #1 reason items return. Try-on removes anxiety BEFORE buy.
Compounding
Fewer returns = less reverse logistics, less restocking, more buyer confidence.
Real numbers
$50M apparel brand, 30% returns ($15M back) → 25% reduction = $3.75M annual savings. At $50K/yr subscription = 75x ROI.